Let’s Discuss  Website SEO Content Refresh.

You must update your content for many reasons to keep up with your SEO.

Google is constantly grading you; be sure you are keeping up with the grade.


Increase revenue, engage users, and boost rankings, to name a few.  

An SEO Content Refresh strategy is increasingly important for your business as Google’s search algorithm adapts to users’ needs. Content is king. While it may seem obvious, this statement rings true in many online marketing and business development aspects. Content can be anything from blog posts to videos or podcasts; anything that helps you communicate with your audience in a way that helps them understand what you do and how you do it well!


Search Engines Change Their Algorithms Frequently

Search engines like Google, Safari, and Bing constantly update to improve their algorithms to provide better search results for users. These updates often lead to changes in ranking search results—for example, pages that were previously indexed well may drop down the list after an algorithm update.

A lot has changed in the last year; new ranking factors affect how your website appears on Google searches. You may be surprised by how many people are searching for things that are right there on your website, but they only find your site if you optimize your website content for search engines. It’s time to update your site with new content and keywords so people can find what they’re looking for when searching for your top keyword.


Content Matters More Than Ever Before

Google has clarified that content matters more than ever regarding SEO (search engine optimization). If you don’t have enough unique content on your website or your existing content isn’t up-to-date or relevant, you won’t rank as highly in search results as other sites with more engaging content might. Even if you have excellent SEO practices already implemented (like keyword research) but still need to add new content, there may be less incentive for Google to rank your site higher than others who have fresh content.


Content Decay

You’ve noticed that some of your old posts are no longer ranking as well as they used to. It’s not just you—it’s a fact of life: every content decays over time. The good news is that it’s easy to prevent this by ensuring your old content is still relevant and up-to-date. An SEO refresh involves updating the content on your site, adding new keywords pertinent to your business, and updating how you present your website on search engines.


The relationship between SEO and Content Marketing

SEO and content marketing are complementary strategies. Content marketing is a great way to attract more visitors to your website. SEO helps content marketing by bringing in more traffic through organic search engine rankings.


Questions to ask to decide if you need a refresh and if you need an SEO Refresh or a complete Website Redesign

All these factors can affect how high Google ranks your website. This is especially true if you last updated your content a year ago or rely solely on basic SEO practices that don’t meet today’s strict search engine standards.

You can take important steps to ensure your website stays fresh, relevant, and easy to find on search engines.

  • Create a content strategy.
  • Update your website with fresh, relevant, and engaging content regularly.
  • Consider hiring an expert to help you with the process.


Examine your content’s performance. We help clients create content and use analytics to show if their content is doing well. If you have not updated your website in the past year, it’s time to do so! Your website is an essential tool for your business and its success, and it needs to be kept up-to-date to attract customers and keep them coming back.

(Don’t forget link building!)

We help you prioritize your content for refresh based on its performance.

Audit your top content to see where it might need improvement. But complementary to writing new posts, look at previously published blogs, and you might find a few simple edits and image refresh brings new life and traffic!

Refresh your high-performing content.

Search engines use specific keywords to determine what websites should appear in their search results. For example, if you type “organic food delivery” into Google, [company name] will appear as one of the top results because we’ve optimized our website for this keyword.


The more relevant content your site offers (such as blog posts or videos), the higher it will rank on search engines. Creating new content regularly can help boost your site’s rankings over time!


Remember to refresh web pages when they are no longer relevant or current. Here, I have shared the importance of an SEO Refresh for your website and steps to help improve your search engine rankings.

Optimizing SEO is about satisfying search engines’ algorithms for highly relevant and high-quality content. So, if you can create such high-quality content, your website’s organic top-of-the-page ranking will also improve significantly.


SEO and content marketing are complementary strategies. Content marketing helps SEO by creating more content that attracts visitors to your website. In addition, the keywords used in your articles are picked up by search engines and can help boost your rankings on specific terms related to your business or industry.

We hope this article has helped you understand the relationship between SEO and website content refresh and how to optimize your site for higher organic search engine rankings.

As we’ve mentioned before, there is no one-size-fits-all solution for SEO. Many factors influence how well your website will rank in search results, including image optimization, backlinks,  competition level, and keyword relevancy.

Your website is one of your most important marketing assets, so staying on top of its health and performance is essential.

If you want more information about how we can help with your SEO strategy, please contact us today!