Your Website and Changes to the Google Search Page Experience

Google Search Page Experience

Google, one of the biggest search engines in the world, announced an important update called the User Page Experience in the fall of 2020. This is great news for small business owners, web developers, and even advertisers relying on Google to see their brands online. With the recent critical updates, it is now easier for everyone to get some answers to the important questions they have about the User Page Experience. What’s even more exciting is that the Google Search Page Experience has become part of the larger Core Web Vitals Metrics initiative, which started in May of 2021. This means that developers now have access to field metrics and tooling to help them understand how to improve the site’s user experience quality. With this update, business owners can now work on improvements that can help boost their online sales, and even advertisers can maximize their PPC campaigns by getting a greater return on their ad dollars. So, explore the User Page Experience update and see how it can benefit you and your business.

Search Engines' Primary Goal

Why is it important for your website to have a good User Page Experience? Simply put, you want your website visitors to have a good experience on your site. Search engines, like Google, want to provide users with the best results for their search queries so they rank well-managed and user-friendly sites higher. This is important for Google because it increases their value and popularity among users. Google values page experience and other factors like site speed, site organization, backlinks, and keywords. The gradual rollout of Google Search Reporting happened in 2021 from mid-June until the end of August. This can truly help small businesses make any necessary refinements to improve their Google ranking. You can check your site’s Page Experience Report through Google Search. And, if you have mobile optimization, you are greatly missing out, but we can help!

Page Experience Report

Core Web Vitals:

This tests the speed and stability of the page-loading experience.

Mobile Usability:

Examples of errors: text too small, clickable elements too close together, content wider than the screen.

Security Issues:

Your site will be disqualified for all URLs with any security issues.

HTTPS usage:

A page must be served over HTTPS for a Good grade for page experience.

Ad Experience:

Typically, advertisers use a Landing Page (independent of the main website) to engage a specific call to action from users. What is essential about this Page Experience grading system is evaluating all pages on a site, not just a single one. If your landing page has been performing well, but the entire site has issues…your ads ranking will be affected.

Why should you hire an SEO expert?

It’s essential to conduct a periodized SEO Audit of your website. This will help you identify the areas that require improvement and ensure it stays current. The pandemic has changed everything, and websites need to reflect that change. Therefore, updating your website to provide relevant and accurate information for users is vital.

One crucial factor to consider is Accessibility. This ensures your website follows the highest standards and provides access to all users, regardless of their physical or cognitive limitations. It is also crucial to ensure that your site is SSL certificated and has HTTPS URLs for secure communication between users and your website. Considering the mobile page speed score would be best, as most users access websites from their mobile devices.

If any of this seems unfamiliar to you, don’t worry; we’re here to help. Just call us, and our team of professionals will gladly guide you through the process and ensure your website stays relevant and meets all required standards.

Reach Out Today!